See exactly how we diagnose marketing performance for institutional boards. This is a preview of key pages from our 12-page board-ready analysis.
Assessment Date: October 2025
Report Generated: November 14, 2025
62nd Percentile vs. Fortune 500 Benchmark
$4.2M in improved ROMI over 18 months with targeted interventions
Status: Moderate Drift Detected
Your "Sage" brand positioning shows 25% misalignment with evolved customer base.
Status: Fragile Infrastructure
65% of marketing execution depends on external agencies—single point of failure.
Status: Above Average
32 tools at 40% utilization. $680K in annual shelfware identified.
Your CMO is competent but not exceptional. A 6.8 score places you above the median but below excellence. This is the dangerous middle ground: performance is good enough that no alarm bells ring, yet problems compound invisibly.
Three critical findings: Archetype drift costing $1.8M annually, vendor concentration creating catastrophic risk exposure, and stack bloat hiding $680K in waste.
Your CMO inherited a "Sage" brand built for academic buyers. Your customer base evolved to enterprise procurement—CFOs, CIOs, compliance officers who want "Ruler" attributes: control, governance, risk mitigation.
The Cost: Conversion rates 12-15% below optimal. On a $25M budget, that's $1.8M in lost ROMI annually.
Board Question to Ask CMO:
"When did we last audit brand-market fit? What percentage of our messaging still targets our old buyer persona?"
One agency handles $8M of your $25M budget with 90-day renewals. If they collapse or hold you hostage, you're dark for 3-6 months.
I lived this at WorldCom. Companies with 60%+ vendor dependency went dark for 6+ months. Companies with owned infrastructure recovered in weeks.
Your CMO operates 32 tools at 40% utilization. Stack audit reveals 8 tools with zero users, 12 with redundant capabilities.
Annual Stack Cost: $2.6M ($31K per marketing FTE)
Benchmark: $1.5M ($18K per FTE)
Your Waste: $680K recoverable in 90 days
This preview shows 4 of 12 pages from the complete CMO Score report
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