Market Leadership Assessment | Charles K Davis

Question 1 of 8

How do customers typically discover your business?

They compare us to 3-5 competitors before choosing

They find us through referrals but still shop around

They come to us because others recommended us specifically

They seek us out because we're the only ones who do what we do

Question 2 of 8

When prospects contact you, what's their first question?

"How much do you cost?"

"What makes you different from [competitor]?"

"Can you help us with [specific problem]?"

"When can we start working together?"

How do you typically win new business?

By being the lowest price option

By highlighting our superior features/experience

By demonstrating our unique approach

Clients choose us because there's no real alternative

Question 4 of 8

What's your biggest competitive advantage?

We're faster/cheaper than competitors

We have more experience/better results

We have a proprietary methodology/system

We solve problems no one else addresses

Question 5 of 8

How do you set your pricing?

Based on what competitors charge (usually lower)

Industry standard plus premium for quality

Value-based pricing for our unique solutions

Premium pricing because we have no direct competitors

Question 6 of 8

How do customers describe your business to others?

"They're a good [industry category] company"

"They're better than most [industry category] companies"

"They have a unique approach to [problem]"

"They're the only ones who do [specific thing]"

Question 7 of 8

What happens when prospects don't choose you?

They go with a cheaper competitor

They choose a bigger/more established competitor

They decide to handle it in-house or delay

They go without a solution because alternatives don't exist

Question 8 of 8

What's your ultimate business goal?

Compete effectively and win market share

Become the preferred choice in our market

Transform our industry with innovative solutions

Create and dominate our own market category

Score

Market Competitor

You're operating in a competitive market where differentiation is challenging.

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Market Leadership Assessment

Personal Strategy Report

Your Market Leadership Score

out of 32 points

Market Competitor

Your Current Market Position

Assessment description will appear here.

Strategic Recommendations

Personalized recommendations will appear here.

The Maverick Marketing Framework

Step 1: Intersection Audit - Identify your unique skill combinations that others don't possess.

Step 2: Problem Discovery - Find the fundamental challenges your industry ignores.

Step 3: Proprietary System - Create intellectual property around your methodology.

Step 4: Category Declaration - Name and claim your unique market space.

Step 5: Impossible Promise - Offer transformation, not just improvement.

Your Next Steps

Immediate Actions (Next 30 Days):

Complete a comprehensive audit of your unique skill combinations
Research problems in your industry that competitors consistently ignore
Document your current approach and identify proprietary elements

Strategic Moves (Next 90 Days):

Develop your proprietary methodology and intellectual property
Test your unique positioning with target prospects
Create content that establishes your category leadership

Ready to Accelerate Your Market Leadership?

The Maverick Marketing System has helped organizations like Wisconsin Voices gain U.S. State Department recognition and transform from local players to national influencers.

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