Stop Competing. Start Creating.
While your competitors fight over market share in crowded spaces, you could be creating your own market category where competition doesn't exist.
This exclusive blueprint reveals the exact 5-step system I used to transform from "another marketing consultant" into the Market Leadership Architect — and how companies like Wisconsin Voices gained U.S. State Department recognition.
💎 The Elite Framework
The exclusive 5-step methodology for identifying and creating your unique market category — used by category leaders worldwide
📋 Executive Worksheets
Sophisticated assessment tools and strategic templates to uncover your niche creation opportunity
🏆 Premium Case Studies
How Wisconsin Voices achieved State Department recognition, plus insights from Tesla, Netflix, and other category creators
⚡ Strategic Implementation
30, 60, and 90-day executive action plans to execute your category creation strategy with precision
🎯 Authority Positioning
Ready-to-deploy messaging frameworks for communicating your category leadership to high-value prospects
🛡️ Strategic Intelligence
Critical pitfalls to avoid when creating your niche — based on real executive mistakes and market failures
Introduction: Why Create Instead of Compete?
Most businesses spend their entire existence fighting for scraps in overcrowded markets. They compete on price, features, or service quality - always trying to be 10% better than the next option.
But what if you could eliminate competition entirely by creating your own market category?
This is exactly what Elon Musk did with Tesla (electric luxury vehicles), what Netflix did with streaming entertainment, and what I did when I transformed from "digital marketing consultant" to "Market Leadership Architect."
The result? Customers don't compare you to competitors because you're the only one who does what you do.
Step 1: The Intersection Audit
Your Unique Combination Discovery
Most people think they need to find their "best skill" to build a business around. This is wrong. Category creators combine 3-5 skills in ways others don't.
My Example: AI Strategy + Agile Methodology + Brand Archetypes + Myers-Briggs Assessment + Marketing Technology
🔧 Intersection Audit Worksheet
1. List your top 5 professional skills:
• Skill 1: _________________________________
• Skill 2: _________________________________
• Skill 3: _________________________________
• Skill 4: _________________________________
• Skill 5: _________________________________
2. What problems do clients hire you to solve that involve multiple skills?
_________________________________________________
_________________________________________________
3. Complete this sentence: "I'm the only person I know who combines _____ with _____ to achieve _____"
_________________________________________________
📊 Case Study: Wisconsin Voices Transformation
Challenge: Nonprofit advocacy organization with unclear positioning and unfavorable community perception.
Intersection Applied: Personal Branding + Coalition Building + Digital Media + Rapid Content Deployment + Government Relations
Result: U.S. State Department recognition, national media attention, and transformation from local to national influence.
Step 2: Problem Discovery
Find What Others Ignore
While your industry optimizes the obvious problems, category creators solve the fundamental challenges everyone else walks past.
The Pattern: Surface Problem (what everyone addresses) vs. Root Problem (what you solve)
🔍 Problem Discovery Exercise
1. What surface-level problems does your industry typically address?
• _________________________________________________
• _________________________________________________
• _________________________________________________
2. What deeper problem causes these surface issues?
_________________________________________________
3. Why hasn't this deeper problem been solved?
□ Too complex for competitors to address
□ Requires skills they don't have
□ Not profitable enough (short-term thinking)
□ Nobody has connected the dots
□ Other: _____________________________________
My Example: Everyone optimizes marketing campaigns for better ROI. I engineer market leadership for category dominance. The root problem isn't poor campaign performance - it's competing in crowded categories instead of creating new ones.
Step 3: Proprietary System Creation
Build Your Intellectual Property
Category creators don't just offer services - they license methodologies. Your proprietary system becomes your competitive moat.
🏗️ System Creation Template
1. Name Your System:
The _____________________ System/Method/Framework
2. Define Your 3-7 Core Steps:
Step 1: _____________________________________
Step 2: _____________________________________
Step 3: _____________________________________
Step 4: _____________________________________
Step 5: _____________________________________
3. What makes your system different from existing approaches?
_________________________________________________
_________________________________________________
My Example: The Maverick Marketing System combines AI analysis, Agile iteration, Brand Archetype psychology, and Myers-Briggs targeting to create market leaders instead of campaign improvements.
Step 4: Category Declaration
Name Your Territory
Instead of trying to fit into existing categories, create and name your own. This positions you as the founder, not a participant.
🏷️ Category Naming Workshop
1. Current Industry Category:
"I'm a ________________________________"
2. New Category Options:
Option A: ______________________________ Architect
Option B: ______________________________ Engineer
Option C: ______________________________ Specialist
Option D: ______________________________ Authority
3. Test Your Category Name:
□ Does it sound like something no one else does?
□ Does it imply a higher level of expertise?
□ Would prospects say "I've never heard that title before"?
□ Does it position you as the creator, not a competitor?
Examples:
• Digital Marketing Consultant → Market Leadership Architect
• Business Coach → Revenue Growth Engineer
• Web Designer → Conversion Experience Architect
• HR Consultant → Culture Transformation Specialist
Step 5: The Impossible Promise
Transform, Don't Just Improve
Category creators promise transformation, not incremental improvement. They don't make you 10% better - they make you fundamentally different.
🚀 Impossible Promise Formula
Instead of promising: "Better [industry standard outcome]"
Promise: "Transform into [aspirational comparison]"
Your Impossible Promise:
"Transform your [type of business] into the [famous category creator] of your industry"
Fill in your version:
_________________________________________________
Famous Category Creators to Reference:
• Elon Musk (Tesla, SpaceX)
• Steve Jobs (Apple)
• Netflix (Streaming)
• Uber (Ridesharing)
• Airbnb (Home Sharing)
My Example: Instead of "better marketing results," I promise to "transform your company into the Elon Musk of your industry."
Implementation Timeline
Next 30 Days: Foundation
□ Complete Intersection Audit worksheet
□ Identify your ignored problem using Problem Discovery
□ Document your current process/methodology
□ Research what competitors are NOT addressing
□ Survey past clients about why they chose you
Next 60 Days: System Development
□ Create your proprietary system framework
□ Name your new category
□ Develop your impossible promise
□ Test new positioning with 5 prospects
□ Create case studies highlighting your unique approach
Next 90 Days: Market Launch
□ Update all marketing materials with new positioning
□ Launch thought leadership content around your category
□ Speak/write about your unique methodology
□ Track metrics: Are prospects comparing you to competitors?
□ Refine positioning based on market response
Common Pitfalls to Avoid
❌ Pitfall #1: Creating a niche that's too narrow (market of 10 people)
✅ Solution: Ensure your category has thousands of potential customers
❌ Pitfall #2: Using industry jargon in your category name
✅ Solution: Test if a 12-year-old could understand your category title
❌ Pitfall #3: Trying to serve everyone with your new category
✅ Solution: Be specific about who transforms with your approach
❌ Pitfall #4: Expecting immediate market acceptance
✅ Solution: Plan for 6-12 months of education and positioning
❌ Pitfall #5: Competing on price in your new category
✅ Solution: If you're competing on price, you haven't created a true category