Fractional Chief Digital Officer
Get Clarity Out Of Chaos
Starting a brand is easy. Building the brand is the work.
We live in a trust based economy.
I help companies improve their digital strategy and brand without hiring a full-time executive. With many years of leadership in big tech projects and major company changes, I bring clear guidance that saves you time and money while making your business stronger.
Everything is down stream from attention.
You get expert advice on digital tools, brand reputation, and technology decisions at a much lower cost than a full-time hire. I have led large teams and big budgets through important company updates, so I can help you avoid expensive mistakes and make smarter choices for growth.
Execution is the engine for success.
As a seasoned leader and current SaaS founder, I share practical lessons from working at well-known companies like McDonald’s, MCI, and Navistar. I work with you part-time to create simple, effective plans that fit your business and support your own goals without taking over your time.
Our humble beginnings to where we stand today
From AT&T through the greatest technology revelution.
So we started small — one idea, one line of code, one mission: turn the very technology that excluded people into the tool that finally includes them.
1980s–1990s
Forged in Fortune 500 Tech Trenches
International Harvester to Navistar rebrand. Spearheaded Navistar’s shift from International Harvester, leveraging tech to consolidate 800 truck dealerships into a “Walmart-like” powerhouse.
International Harvester to Navistar rebrand. Spearheaded Navistar’s shift from International Harvester, leveraging tech to consolidate 800 truck dealerships into a “Walmart-like” powerhouse.
2000
Y2K Crisis Master
Led global threat assessments, turning doomsday fears into seamless handoffs. No apocalypse. Just quiet dominance. That’s when crises became my unfair edge—if you trace problems upstream fast enough.
Led global threat assessments, turning doomsday fears into seamless handoffs. No apocalypse. Just quiet dominance. That’s when crises became my unfair edge—if you trace problems upstream fast enough.
2000-2002
MCI/WorldCom Collapse
Dove into the telecom wreckage, stabilizing networks amid billion-dollar fallout. Brands don’t shatter. They bend—until someone welds them weapon-grade.
Dove into the telecom wreckage, stabilizing networks amid billion-dollar fallout. Brands don’t shatter. They bend—until someone welds them weapon-grade.
2003
Launched SERIO Design and real estate services during the mortgage collapse. My first taste of turning crisis to revenue.
2015
Regranded SERIO Design into SERIO Design FX. We provide digital marketing services for SMB's.
2022
Relocated to Lapu Lapu, Cebu Philippines. Establishing a brand presence in Asia.
Results That Speak For Themself
Let's create your reputation that makes money.
5.0
"SERIO Design FX was God sent for my political campaign and Brand what a outstanding job on delivering the message and image needed to run my brand"
Kenneth Ginlack Sr.
CEO Serenity Inns - Milwaukee Wi.
5.0
Wisconsin Voices, a non-profit, reputation was damged by disgruntled employees. Brand partners were leaving and getting funding became a problem. We executed a turnaround stratgey that put the leadership out front and demonstrated the true DNA of the brand. They received $3 MM funding.
Wisconsin Voices
Non-Profit
Meet the mind
shaping MAD 2.0
Technology is the activating force for business success.
Maverick Advantage
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