

Zero-to-one thinking. What monopoly are you building? What contrarian truth do you believe that nobody agrees with?
Leverage and specific knowledge. Are you building equity or trading time for money? What's your unique skillset?
Long-term value. What's the moat? Would you bet your own money on this thesis at 10:1 odds?
Startup lens. Does this solve a real problem? Who's the customer? What's the distribution strategy?
Devil's advocate. Why will this fail? What are you not seeing? Where's the blind spot?
Before you hit publish, run your content through the Shadow Advisory Board.
Each perspective challenges your thinking from a different angle.
Thiel asks about differentiation.
Naval asks about leverage.
Buffett asks about durability.
YC asks about execution.
The Skeptical VC asks why you're wrong.
Your content gets sharper.
Your positioning gets clearer.
Your authority gets undeniable.
Pressure-test your thinking before your audience does it for you.