Top 7 Benefits Of Video Marketing That Boost Brand Awareness

January 16, 2022
Posted by
Charles K. Davis

Top 7 Benefits Of Video Marketing That Boost Brand Awareness(Examples)

If you're not already using video marketing to boost your brand awareness, then you're missing out. Here are seven benefits of video marketing that will help increase your visibility and grow your business.

Video marketing is an extremely effective way to reach more people and grow your brand. By creating engaging videos, you can connect with your audience on a deeper level and build trust and credibility. Additionally, video marketing can help improve website traffic, lead generation, and sales conversions.

So if you're looking for a powerful way to promote your business, start using video marketing today! And be sure to check out our other blog posts for more tips and advice.

Top 7 Benefits Of Video Marketing

1) Boost website traffic

As mentioned, video marketing is a great way to boost your website traffic. You can create compelling videos that would really interest people, then upload them to YouTube or other sharing websites and wait for the views to come in. Do not expect thousands of views immediately though; you should be patient and keep posting video regularly until you have a steady flow of traffic coming from video sharing platforms.

2) Increase brand awareness

Another great benefit of video marketing is that video publishing will help you increase your online brand awareness. This benefit, however, is closely related to the previous one because video marketing can really boost your website traffic. The more people who visit your website, the more chances of them knowing about your brand.

3) Create brand authority

Since video marketing enables you to create compelling video content that would really interest people, video publishing can help you establish yourself as an authority within you industry, especially if video sharing becomes popular in your area of expertise. When viewers see your video and you as a video publisher, they would definitely get impressed. This is because video marketing makes your videos more professional-looking and would give people the impression that you do know what you are talking about.

4) Remind viewers of your brand

While creating video content for your video marketing campaign helps increase online brand awareness, video publishing helps remind viewers of your brand. This video content, created by video sharing websites, can be used for years to come. After all, video publishers are not that fast when it comes to updating their video content unlike website publishers who always update their web contents regularly.

5) Get feedback from video viewers

Video marketing would definitely give you an idea of how your video viewers react to the video content that you post. You can use video publishing platforms like YouTube and Vimeo as video feedback tools. Every time people leave a comment on your video, make sure you check it out and read what they have to say about your video content. This way, you will know their opinions; whether they love it or hate it. This video feedback can help you make video marketing campaigns more effective in the future.

6) Improve search engine ranking

Search engine optimization (SEO) is one of the most important tasks that every website publisher must do to improve their site traffic and online visibility. One of the factors that can affect video marketing video SEO is video publishing platforms. For video marketing video SEO to become effective, video marketers must use video hosting sites that are optimized for search engines.

7) Increase web-page views

When video marketing video SEO becomes effective, you will realize that it increases the number of website viewers on your page. When people see your videos on YouTube and Vimeo, they would definitely visit your web page to see what the video content is all about. They might even join your email list or like your Facebook page after watching it! Now, this would give you more chances of making them potential customers in the future.

9 Of The Best Awareness Videos

Awareness videos are the cost of doing business. You don't really see the immediate impact.

Your best social media ads  strategy  plays a key role in how to run a social media campaign .

Your new product or service benefits greatly from an effective digital marketing video  awareness campaign outperforms radio and mail marketing COMBINED.

Best Social Media Ads

YouTube Digital Video Advertising

Your media and advertising on YouTube will a resource that builds value.

You will have a digital video advertising library that you can use again and again.

LinkedIn Digital Marketing Video  

LinkedIn is the space for B2B marketing video but corporations use videos in many ways: events, announcements and stakeholder meetings. Start you next meeting with several amazing videos. Make video a part of your effective presentation.

Open your next sales and marketing presentation with a video that gives an overview of what will be covered in your sales deck. A POWERFUL way to start and finish.

Let's not forget about YouTube, businesses are creating their OWN channel. Your keyword planning is essential for channel success.

Facebook  Instagram  Advertising Example

Fashion and video goes hand-in-hand. Instagram is proving to be the HOT SPOT for those selling to women. Customers are more likely to buy a product online after watching a video about it.

Tailoring your video to the preferences of prospective customers is crucial for content marketing.

By tailor-making, you can ensure that they will watch and enjoy it more than if there were no adjustments made based on their likes or dislikes with what was being shown in terms of graphics, music selection etcetera!

Twitter And Pinterest Video Ads Example

  • Video content promotes brand recall.
  • Video marketing can boost your site’s SEO.
  • Landing pages with video lead to 800% more conversion

Tailoring your video to the needs and preferences of customers is essential for a successful marketing campaign. When creating videos, it's important not only that they are tailored specifically toward individuals but also reflect their culture as well in order attract viewers who will enjoy watching them on-screen!

In today's world, we are constantly bombarded with information and competing stimuli. It can be difficult for a company to stand out amongst the noise of social media - but Facebook live videos might just do that!

A recent study showed how one particular campaign boosted up votes by more than 1%. Imagine if your candidate spent $1 per voter on ads promoting their posts or profile? That could translate into 2-3 thousand new followers in less than 24 hours which would really help them make an impact during election season when messaging is critical.

We know the importance of branding in food videos. Since we don't have SMELL-A-VISON, it's critical for our customers to be able represent their brand with confidence and style!

The most important part about creating custom videos is making sure they fit your specific needs as an organization or company looking into what type of content would work best suited towards spreading awareness about yourself through visuals rather than text alone (which can sometimes come across more generic).

Video Marketing Services

If you are going to compete online these video service are essential.

Why does a business need a video service?

Q: With all of the video content creating tools on the market, why would  a business need a digital video advertising?

A: I used to buy fishing lures that hardly ever worked. One day a wise fisherman said "Didn't you know? Fishing lures are designed to catch the fisherman NOT THE FISH. Video content tools are designed to catch YOU not YOUR CUSTOMER.

Q: Smartphone technology let's me create my own video.

A: Everybody at a wedding has a smartphone but the PROFESSIONAL always gets THE SHOT.

Digital video advertising is NO surprise because it is as OLD as media and advertising. The expectation levels continue to rise and shows no end.

How will your business keep up with the RISING EXPECTATION LEVELS?

The use of special effects in the movie industry and computer savvy customers has created an appetite for creative marketing video.

Customers have become tired of the SELL and look for exclusive digital marketing video.

Branded creative entertaining video fills the void in video marketing.

WOW Factor - people are looking for the WOW, astonishment and amazing created by video.


Video marketing is a powerful tool that can help you to drive sales and engage your customers. If you're looking for a way to stand out from the competition, video marketing may be just what you need! We know how difficult it can be to get started with video if this is something new for your company - we have experts at our disposal who are ready and waiting to work on creating an amazing strategy for getting more views, likes, shares, and conversions. Let us know about any of these 7 benefits of video marketing that might apply in your industry or niche so we can craft a custom plan just for you!