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BRICS nations just held another meeting about their new currency.
Meanwhile, Trump locked up Australia's critical minerals. The Philippines president visited Washington. ASEAN member countries are inking trade deals faster than BRICS can print yuan bonds.
Everyone's watching the wrong game.
I survived International Harvester's collapse into Navistar. We were taught one rule: compete on offense, always. When our competition needed the same widget we did, we bought up every single one. Starve them. Win.
That's not business theory. That's survival.
Trump's running the same playbook—but nobody's paying attention because they're mesmerized by BRICS news about currency alternatives.
BRICS countries are worried about the dollar.
Smart.
But worry doesn't build AI supercomputers. It doesn't mine Bitcoin. It doesn't manufacture the chips that run everything.
Know what does? Rare earth minerals and tech talent.
And while BRICS nations debate yuan bonds and gold reserves at their meetings, Trump's systematically locking up both.
Australia deal? Secured. That's lithium, rare earths, cobalt—the widgets needed for every AI data center and Bitcoin mining operation on the planet.
ASEAN nations? Vietnam, Thailand, Malaysia, Indonesia—they're not just trade partners. They're mineral supply chain insurance policies. The ASEAN countries list reads like a who's who of critical material access: rare earths from Vietnam, tin from Indonesia, tungsten from Thailand.
Trump's not making friends. He's controlling the choke points.
You think BRICS nations can de-dollarize when they can't even build the infrastructure to process transactions at scale? China's hoarding minerals, sure—but they're also facing export controls on the advanced chips needed to turn those minerals into functional AI systems.
Checkmate is three moves away and they're still arranging their pieces.
The Philippines president didn't visit Washington for photo ops.
That's talent pipeline negotiations. The Philippines produces world-class software engineers, AI developers, and tech infrastructure specialists. English fluent. American-educated. Ready to plug into Silicon Valley's machine.
Same pattern across ASEAN member countries: Vietnam's got 1M+ developers. Indonesia's spawning unicorns. Thailand's producing quantum computing grads.
Trump's offering them the same thing Navistar offered suppliers: exclusive access to the biggest market on earth—if you choose us over them.
BRICS can't counter this. Their "Thousand Talents" program already failed—they lured Chinese PhDs back home, and most of them bounced back to the US within five years. Why? Because the US doesn't just pay better. It builds different.
You can't innovate under censorship. You can't create breakthroughs when the state dictates your research agenda. China trains engineers. America builds creators.
There's your widget shortage.
BRICS nations represent 46% of global GDP. Impressive.
But here's what they don't control:
You can't run a post-dollar financial system on goodwill and gold bars.
You need:
BRICS has the ambition. Trump's buying the widgets.
Watch what's happening with ASEAN countries and BRICS members. Indonesia just joined BRICS as a full member. Thailand and Malaysia are "considering" it.
But they're also signing reciprocal trade deals with the US. Accepting infrastructure investment from American firms. Opening their talent pipelines to Silicon Valley.
They're hedging. Smart move.
Because they see what BRICS nations won't admit: de-dollarization without infrastructure is just talk.
The US isn't threatened by BRICS meeting after BRICS meeting to discuss currency alternatives. Those meetings produce frameworks, statements, aspirations.
Trump's producing supply chain lock-ins and talent monopolies.
BRICS news cycles focus on:
All valid moves. All inadequate.
Because they're solving yesterday's problem. The dollar's dominance isn't just about reserve currency status anymore. It's about ecosystem control.
You want to challenge US financial hegemony? Fine. But you need:
Infrastructure: AI-powered transaction processing at global scale
Hardware: Chips and data centers you can actually build
Talent: Engineers who want to work on your systems
Materials: Minerals to manufacture all of the above
BRICS has meetings. The US has widgets.
Navistar taught me this: The company that controls the supply chain writes the future.
Trump's applying that to geopolitics.
ASEAN member countries control mineral deposits and talent pools that make or break the next 20 years of tech development. Whoever locks them in wins.
Not through ideology. Not through currency manipulation. Through exclusive access agreements backed by market scale.
"Partner with us and access 330 million high-spending consumers plus our allied markets. Or partner with them and access... what, exactly? A promissory note denominated in yuan?"
That's not even a choice. That's capitulation disguised as strategy.
Here's the pattern recognition most analysts are missing:
BRICS nations will figure this out. Eventually.
China will try to counter with Belt and Road 2.0, offering infrastructure and scholarships. Russia will leverage energy dependence. India will play both sides.
But there's a 90-day window right now where ASEAN countries are making decisions about who they're actually aligned with.
Trump's moving during that window. Bilateral deals. Mineral agreements. Talent pipeline frameworks.
By the time BRICS nations pivot from currency theater to actual infrastructure competition, the widgets will be gone.
If you're running strategy for any company dependent on:
You're watching the ASEAN realignment like it's the Super Bowl.
Because whoever controls those supply chains in 18 months controls pricing, access, and innovation velocity.
BRICS can launch 100 currencies. Doesn't matter if they can't manufacture the hardware to process transactions or mine the crypto to back alternatives.
Let's get specific:
AI Supercomputers Need:
Bitcoin Mining Requires:
BRICS Nations Currently Control:
ASEAN Member Countries Provide:
Trump's locking ASEAN. BRICS is debating monetary policy.
One of these strategies wins. The other one holds meetings.
Most CEOs are watching BRICS news and wondering if they should diversify currency exposure.
Wrong question.
The right question: Where are your critical supplies coming from in 24 months?
If you're sourcing from ASEAN nations, are you locked in before prices spike? If you're recruiting tech talent, are you tapped into the pipelines Trump's securing? If you're building AI infrastructure, do you have mineral supply agreements?
While your competitors debate currency hedging, you should be buying widgets.
This is crisis-to-revenue strategy 101: When everyone's watching the obvious play, make the move they're not tracking.
Watch the pattern:
This isn't random. This is systematic widget acquisition at nation-state scale.
Companies operating in these markets have 90 days—maybe 180—to lock in supply agreements before the price discovery phase hits and costs explode.
Your competitors are paralyzed by BRICS headlines. That's your window.
BRICS nations want to challenge dollar dominance. Understandable goal.
But they're playing the financial war while Trump's winning the infrastructure war.
You can't build a post-dollar global economy without:
BRICS has the vision. The US is securing the execution requirements.
And ASEAN member countries—the actual possessors of what both sides need—are choosing.
Right now. In real time. While analysts write think pieces about currency alternatives.
The Philippines president visiting Washington is the clearest signal yet.
Not BRICS. Not China. Washington.
That's 110 million people, massive tech talent reserves, strategic mineral deposits, and the most pro-American population in ASEAN choosing sides.
When you see that pattern, you don't debate it. You position for it.
Because if the Philippines goes full US-aligned, Vietnam follows. If Vietnam follows, Thailand hedges even harder toward the US. If Thailand moves, ASEAN countries collectively shift—and BRICS loses the entire mineral and talent base they need to challenge anything.
Full transparency: BRICS nations are making a strategic error.
If I were advising them, here's the play:
Immediate:
90-Day Horizon:
They Won't Do This Because:
Meanwhile, Trump has one goal: Buy the widgets. Starve the competition.
Navistar would be proud.
Once you see this, you can't unsee it:
BRICS nations = Strategic vision without tactical execution
Trump's play = Tactical dominance on the only things that matter
ASEAN countries = The actual prizes both sides need
Analysts = Watching currency theater while the real war happens offstage
This is the same pattern I watched at International Harvester. Management debated market positioning while our competitors quietly locked up supplier contracts.
We lost not because we had bad strategy. We lost because we debated while they moved.
BRICS is debating. Trump's moving.
And ASEAN member countries are choosing—which means the next 20 years of global tech dominance is being decided right now by mineral contracts and talent pipelines nobody's covering.
If you're running a company dependent on tech infrastructure:
Next 30 Days: Audit your ASEAN supply chain exposure
Next 60 Days: Lock in mineral and component supply agreements
Next 90 Days: Establish ASEAN talent recruitment pipelines
If you're advising boards on global strategy:
Stop: Obsessing over BRICS currency alternatives
Start: Mapping supply chain vulnerabilities in ASEAN-dependent categories
If you're investing capital:
Watch: Companies with locked-in rare earth supply contracts
Avoid: Firms betting on BRICS infrastructure that doesn't exist yet
Play: The ASEAN pivot—mineral processors, talent recruiters, infrastructure builders
This isn't speculation. This is pattern recognition from 25 years surviving Fortune 500 collapses.
BRICS nations have the ambition to challenge US dominance.
They don't have the widgets to execute.
Trump's buying those widgets—systematically, bilaterally, while everyone watches BRICS meetings.
The US isn't winning because of ideology or military power or financial dominance.
The US is winning because it's controlling the only inputs that matter: minerals and talent.
You can't build AI without rare earths. You can't mine Bitcoin without chips. You can't challenge the dollar without infrastructure to process alternatives.
And you can't do any of that if the guy you're competing against bought every widget you need to execute your strategy.
BRICS will hold more meetings. They'll announce more partnerships. They'll expand to more member countries.
Trump will sign more bilateral deals with ASEAN nations. Lock up more mineral contracts. Secure more talent pipelines.
In 18 months, BRICS will have a currency framework. The US will have exclusive access to the materials and people needed to build the infrastructure that makes any currency relevant.
One of these positions wins. The other holds meetings.
I've seen this movie before. I know how it ends.
While your competitors obsess over BRICS news cycles and currency hedging, the real war is being won in:
That's your 90-day window. After that, prices spike and access tightens.
Crisis = revenue opportunity. But only if you see the crisis before it's obvious.
Most executives won't see this until Bloomberg runs a headline about rare earth shortages in 2026.
You're seeing it now.