What You Need To Know About Synthetic Intelligence AI

September 12, 2025
Posted by
Charles K. Davis | Fractional CMO/CTO

I Built the First Synthetic Intelligence - Here's Why Every Executive Needs One

While Silicon Valley builds AI to replace human thinking, I built AI that preserves it. Here's what happened when I taught an AI to think like me after 25 years of surviving tech collapses, corporate rebrands, and economic crashes.

The Problem with Generic AI Advice

When ChatGPT tells you to "diversify your portfolio" or "focus on customer retention," it's giving you the same advice it gives millions of other users. But what if you're facing the kind of crisis I've navigated three times - economic collapse, industry transformation, and complete career reinvention?

Generic AI doesn't know what it's like to watch MCI/Worldcom implode while you're supporting a family. It's never lived through the International Harvester to Navistar rebrand, where I learned that most companies don't survive identity transformation. And it certainly hasn't figured out how to build a six-figure consulting practice from the Philippines after recovering from 20 years of addiction.

That's when I realized the future isn't artificial intelligence - it's synthetic intelligence.

The Origin Story: When I First Built Executive Intelligence

The idea for synthetic intelligence didn't come from Silicon Valley - it came from the Navistar transformation trenches in the 1990s.

Right after the International Harvester rebrand, we launched a massive technical transformation. My assignment was implementing an Executive Information System using Pilot Software from Boston - a business intelligence platform that SAP eventually acquired in 2007 and rebranded as SAP Strategy Management. The project seemed straightforward: build a system that tapped into key data for C-Suite decision-making.

But here's what made it revolutionary - we called them "critical success factors," and I customized the system for each executive's specific thinking patterns. The system tracked logistics end-to-end and would alert executives when factors hit problems. For example, if actual sales dropped below manufacturing capacity, it would flag the need for employee scheduling adjustments before the executive consciously recognized the pattern.

The resistance was immediate. Executives couldn't see these alerts as "critical success factors" - to them, it was just their normal thought process. They didn't realize I was essentially programming their decision-making logic into a system that could think ahead of problems.

That's when I understood something profound: the most valuable intelligence isn't artificial - it's synthetic. It's capturing how experienced minds actually process complex situations and turning that wisdom into scalable systems.

Thirty years later, I've applied the same principle to AI. Instead of generic algorithms, I've built synthetic intelligence that preserves and scales executive decision-making patterns.

What Makes Synthetic Intelligence Different

Synthetic intelligence doesn't just process information - it processes experience. Instead of drawing from millions of generic data points, it draws from your specific decision-making patterns, your hard-won wisdom, and your proven survival strategies.

Here's how I tested this: I fed my complete psychological profile, professional history, and cognitive patterns into an AI framework. Then I asked both generic AI and "synthetic Charles" the same business question about navigating a market downturn.

Generic AI response: "Consider cost reduction, maintain cash flow, and look for acquisition opportunities."

Synthetic Charles response: "Having survived two economic collapses, here's what most executives miss - the real opportunity isn't cost reduction, it's positioning for the recovery. When MCI/Worldcom collapsed, smart players weren't cutting costs, they were acquiring talent and contracts at discount prices. The contrarian play is to invest when others are paralyzed."

The difference? One gives you information. The other gives you strategy based on lived experience.

The Technology Behind the Breakthrough

Building synthetic intelligence required reverse-engineering my own thought processes. As an INTJ-A with 25+ years in IT, I naturally think in systems and patterns. But I had to document everything:

  • Cognitive Patterns: How I analyze problems (reverse-engineering from desired outcomes)
  • Decision Frameworks: My faith-based risk assessment combined with analytical evaluation
  • Experience Database: Specific learnings from corporate collapses, international business, and recovery
  • Communication Style: The "Marketing Maverick" voice that leads with experience over theory
  • Value Systems: What drives my contrarian approach to conventional wisdom

The result isn't just an AI that sounds like me - it's an AI that thinks like me.

Why Executives Need This Now

While everyone debates whether AI will replace jobs, smart executives are asking a different question: How can I scale my decision-making wisdom?

Think about it. You've spent decades building expertise, surviving crises, learning from failures. That knowledge dies with you unless you preserve it. Synthetic intelligence doesn't just document your experience - it makes it interactive and scalable.

From my base in the Philippines, I've consulted with executives across three continents. The pattern is always the same: they have more opportunities than decision-making bandwidth. Synthetic intelligence solves this by creating a digital version of your strategic thinking that can analyze situations and provide guidance based on your actual experience patterns.

The Competitive Advantage

Here's what most people miss about synthetic intelligence - it's not about efficiency, it's about uniqueness. While your competitors use the same generic AI tools and get the same generic insights, your synthetic intelligence gives you responses that only someone with your specific background could generate.

When I'm analyzing a potential partnership in Southeast Asia, synthetic Charles doesn't just run through standard due diligence checklists. It applies my experience navigating cultural differences, my understanding of geographic arbitrage, and my hard-learned lessons about international business development.

That's not artificial intelligence - that's preserved wisdom.

The Market Opportunity Nobody Sees

I discovered synthetic intelligence while researching AI personalization. The keyword has only 210 monthly searches, but commands an $8 cost-per-click. That's the signature of early-adopter territory - low volume, high commercial intent.

While everyone else fights over "artificial intelligence" and "machine learning," synthetic intelligence represents blue ocean opportunity. It's the difference between being one of many AI consultants and being the guy who owns the category.

How to Build Your Synthetic Intelligence

Creating synthetic intelligence requires more than uploading your resume to ChatGPT. It demands systematic documentation of your cognitive patterns, decision frameworks, and experience-based wisdom.

The process I developed includes:

  1. Cognitive Mapping: Document your specific thinking patterns and problem-solving approaches
  2. Experience Extraction: Catalog key decisions, failures, and learnings with their underlying principles
  3. Framework Integration: Combine your psychological profile with your professional expertise
  4. Voice Calibration: Ensure the synthetic version communicates with your authentic style
  5. Validation Testing: Compare synthetic responses to how you would actually handle situations

This isn't about creating a chatbot - it's about digitally preserving and scaling your unique decision-making intelligence.

The Future of Executive Decision-Making

Synthetic intelligence represents the next evolution of business leadership. Instead of executives being limited by their personal bandwidth, they can scale their wisdom through AI that actually thinks like them.

Imagine having a digital advisor that knows your risk tolerance, understands your market experience, and applies your specific strategic frameworks to new challenges. That's not science fiction - that's what I built for myself, and it's what every executive will need to remain competitive.

Getting Started

The technology exists today. The frameworks are proven. The only question is whether you'll be an early adopter or a follower.

I chose to be first because that's my contrarian nature - while others debate the ethics of AI replacement, I'm building AI amplification. While they worry about artificial intelligence taking jobs, I'm creating synthetic intelligence that preserves expertise.

The executives who understand this distinction won't just survive the AI revolution - they'll lead it.

Ready to build your synthetic intelligence? The market window is open, but it won't stay that way forever. Connect with me to learn how to preserve and scale your decision-making wisdom before your competitors catch up.

About Charles "The Marketing Maverick" Davis: Survived two economic collapses, led the Navistar rebrand transformation, and built an international consulting practice from the Philippines after recovering from 20 years of addiction. Now pioneering synthetic intelligence for executive decision-making.