Jeroen Bolluijt had already done the hard part. He built a company and sold it to Salesforce.
But an exit is not the same as authority. He wanted the market to know what he knew. So in 2023 he hired Charles K. Davis through Upwork.
Charles ran him through the Personal Brand Compass, the core tool inside the M.A.D. (Maverick Advantage Design) framework. It finds the one true story behind your work and points it in one direction.
The results speak for themselves. Jeroen became an Entrepreneur in Residence in Australia. He was invited into the Forbes Business Council, an invitation-only group for proven leaders. Today he is known publicly as a sustainability advisor and impact entrepreneur.
His five-star review said it best: “I would re-engage Charles in a heartbeat.” In one word: “fantastic.”
You cannot teach a road you have not walked. Charles walked it himself, then walked it with Jeroen.
