A complete digital presence overhaul to rebuild the brand reputation.
The Crisis: Inheriting Damaged Reputation
The Situation
The new leadership team at Wisconsin Voices inherited:
- Negative Media Coverage: Multiple online articles questioning previous leadership decisions
- Community Distrust: Street-level conversations undermining organizational credibility
- Stakeholder Confusion: Community partners unclear on the organization's current mission and values
- Digital Liability: WordPress website broadcasting outdated messaging that reinforced negative perceptions
- Operational Paralysis: Inability to respond quickly to emerging issues due to technical limitations
The Executive Challenge
"We couldn't afford to spend months on a website redesign while our reputation continued to deteriorate. Every day we delayed action was another day of lost community trust." - Wisconsin Voices Executive Director
The leadership team needed a solution that could:
- Demonstrate immediate organizational change to skeptical stakeholders
- Control the narrative by showcasing new direction and partnerships
- Respond rapidly to community concerns as they emerged
- Rebuild trust through transparency and professional presentation
- Support fundraising efforts with credible digital presence
