CD Broadcasting came to us because it was time for a rebrand.
We designed their first website in 2018 and they have grown. There brand design did not represent their business model.
In the beginning, CD Broadcasting was in the hip-hop community working with artists and entrepreneurs.
They had developed their brand to work with local businesses needing an instant push onto the internet.
They interviewed entrepreneurs and popular local people want to reach their audience.
CD Broadcasting would have a Facebook Live that their audience of over 1,000 could watch.
The recorded Facebook Live would be reposted on numerous pages.
A Facebook ad would be run using the video giving the entrepreneur instant brand awareness and virality.
Our process is to analyze the current state of their web design.
CD Broadcasting was getting traffic from all over the world. Their brand promise "The Fastest Way to Go Viral WIth Facebook Live' is supported by their web traffic.
We looked at their age demographics so we could tailor the messaging for the largest audience. The largest audience
is women and that indicates some pain point for the value proposition.
We analyzed the city and country distribution so the brand strategy can be tailored to that state.
We redesigned the landing page for their demographics.
Afro-Americans that are interested in going viral on Facebook.
The value proposition(promise) is the selling point.
We prompt the web page visitor with a question.
Looking to make your next event or announcement go viral?
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