Brand strategy and digital marketing
Urgent: Create a Digital Marketing Strategy for Private School Virtual Learning during COVID-19 Crisis!
The COVID-19 pandemic has drastically changed the way we educate our children. As schools close and parents are forced to work from home, the need for virtual learning has never been greater. Our private school is no exception and we need to act fast to inform parents of our virtual learning opportunities and attract them to enroll their children.
We urgently need to develop a digital marketing strategy that effectively communicates the value of virtual learning, design a marketing funnel that leads parents to sign up, and launch a Facebook awareness campaign that reaches our target audience and generates interest in our virtual classes.
We must also work to overcome the concerns of parents towards online education and differentiate our virtual classes from other options available in the market. Time is of the essence and we must act fast to ensure our school stays competitive in these challenging times.
We developed an awareness campaign on Facebook that directed parents to the bespoke designmarketing funnel.
We worked with other brands who contributed to this campaign. Parents and students needed additional assistance to cope with virtual learning.
We had to make parents aware of the procedures to sign up for virtual learning.
Shining Star exceeded it's enrollment goal by 100+ students that resulted in additional federal funding.