Create a digital marketing strategy during the COVID crisis that informed parents of virtual learning opportunity.
Brand strategy for a private school to attract parents to sign up for virtual learning during the COVID crisis. We developed a marketing funnel and Facebook awareness campaign.
We developed an awareness campaign on Facebook that directed parents to the marketing site.
We worked with other brands who contributed to this campaign. Parents and students needed additional assistance to cope with virtual learning.
We had to make parents aware of the procedures to sign up for virtual learning.