Shining Star Christian Schools

Brand strategy for a private school to attract parents to sign up for virtual learning during the COVID crisis. We developed a marketing funnel and Facebook awareness campaign.

2020
Brand Strategy, Wed Design and Social Media Awareness

Challenge

Create a digital marketing strategy during the COVID crisis that informed parents of virtual learning opportunity.

Brand strategy for a private school to attract parents to sign up for virtual learning during the COVID crisis. We developed a marketing funnel and Facebook awareness campaign.

Process

We developed an awareness campaign on Facebook that directed parents to the marketing site.

Digital Ads

Co-ordinated Effort

We worked with other brands who contributed to this campaign. Parents and students needed additional assistance to cope with virtual learning.

Contributed After School Care
BMO Harris Financial Learning
Local Fundraisers
Shining Star Christian Schools

Challenges

We had to make parents aware of the procedures to sign up for virtual learning.

  • Sign up through School Choice Program
  • Enroll Student In Shining Star
  • Parent orientation to virtual learning(ZOOM)
  • Pick up day for laptops.

Project Success

Shining Star exceeded it's enrollment goal by 100+ students that resulted in additional federal funding.

Shining Star Schools COVID Crisis Web Design

Facebook Marketing Companies

Shining Star Christian Schools