Transform Your Education Crisis Into Enrollment Success
Expert crisis recovery and strategic marketing for educational institutions facing reputation and enrollment challenges
DEEP EDUCATION EXPERTISE
With decades of experience in classrooms, corporate training and educational marketing, I understand the unique challenges facing schools, universities, and EdTech companies in today's competitive landscape.
Having experience in corporate training and classroom instruction gives me an insight in specialized services.
Rapid response for enrollment crises, reputation challenges, and negative publicity affecting educational institutions.
Data-driven strategies to attract and convert prospective students while optimizing recruitment budgets.
Modernize educational marketing with technology integration and digital-first student engagement strategies.
Challenge: During Covid, the school was faced with implementing virtual learning program in 90 days.
Comprehensive reputation recovery strategy, targeted digital marketing campaigns, and strategic messaging realignment.
School exceeded enrollment goal of 350 students. They enrolled 450 students and received increased funding.
The key to successful education marketing is having a menu of solutions that address common objections.
Problem: Increasing competition from online programs and declining traditional enrollment affecting revenue.
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Problem: Negative publicity, scandals, or controversies damaging institutional reputation and affecting student recruitment.
Rapid crisis response, strategic communication planning, and long-term reputation rehabilitation to restore trust and credibility.
Problem: Traditional institutions struggling to adapt to digital marketing and modern student expectations.
Phased digital transformation with staff training, technology integration, and change management to modernize marketing approaches.
Our concierge onboarding process assures client success.
Comprehensive analysis of current marketing, enrollment trends, and competitive landscape.
Create customized marketing strategy aligned with institutional goals and student demographics.
Execute campaigns with continuous monitoring and real-time optimization for maximum impact.
Ongoing performance tracking, strategy refinement, and sustainable growth planning.
Fractional CMO & Education Digital Marketing Specialist
With over 10 years of experience in educational marketing, I've helped dozens of institutions navigate crises, increase enrollment, and build sustainable growth strategies. My approach combines deep industry knowledge with proven digital marketing expertise.
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FREQUENTLY ASKED QUESTIONS
I provide 24/7 crisis response for educational emergencies. Initial assessment and damage control strategies are typically implemented within 24 hours, with comprehensive recovery plans developed within one week.
Education marketing requires understanding of enrollment cycles, regulatory compliance, diverse stakeholder needs (students, parents, faculty, alumni), and the unique challenges of academic institutions in competitive markets.
Yes, I work with all educational levels including K-12 schools, colleges, universities, and EdTech companies. Each segment requires specialized strategies tailored to their specific audiences and challenges.
Results vary by situation, but typical outcomes include increased enrollment applications, improved institutional reputation, better digital presence, and sustainable growth strategies. Most clients see initial improvements within 60-90 days.
