Execs Go From 40+ to Fabulous

Develop a men's lifestyle brand.

2023
Brand Development

Boosting Brand Awareness for The GOD Principles Living In The Philippines with a Adventerous Approach

Executive Summary

The purpose is to demonstrate the power of personal branding by documenting the process for SERIO Designs FX owner Charles K. Davis(a.k.a. Marketing Maverick).

I took on the challenge of building my personal brand in the Philippines using my Maverick Marketing system.

  • Demonstrate the effectiveness of the program.
  • How to build an international digital marketing agency.
  • Leverage brand differentiation.
  • Create a lifestyle that you love to live.

The Challenge/Problem

Men executives suffer with mid-life challenges, setbacks and life on life terms issues. They struggle finding resources and programs designed to help get their life back.

Men live a life of quiet desperation and suffer through the pain of job loss, illness, loss of a loved one and divorce. We can reach a point that makes us question our life choices and seek a better way of life.

Our Solution/Approach

I'll use my personal experience to demonstrate that creating a new lifestyle worth living is possible at any age.

  • Build brand awareness by creating my YouTube channel that will reach my target demographics.
  • Interview other men that have made astoundung changes in their life.
Execs Go From 40+ to Fabulous

Innovative and Unique Aspects of my Approach

Highlighting my unique lifestyle based in spirituality and achieving self-actuation.

  • Lifestyle education: get real life health advice based on men's experiences including eating healthy, sexual health and unconditional love.
  • Free App that connects with my newsletter where I publish the latest lifestyle news.
  • Live Podcasts on YouTube, Facebook and Instagram.
  • How to create a digital income using your knowledge and talents.

Execs Go From 40+ to Fabulous