In social media, video is king. The social media world has been changing rapidly in the past few years and social networks have been investing a lot of money in video content. But why? Why is social media so focused on video when digital marketing traditionally favors text-based formats? In this blog post, we will take a look at what makes social media video different from other forms of digital media and how it can help your business succeed!
It's social, stupid! Social media users are used to seeing video content on social networks. Facebook has been pushing the integration of videos into newsfeeds and YouTube is still one of the most popular websites in the world. Video content fits naturally with social networking sites since it allows people to interact with their friends or celebrities by commenting or liking the video.
We like to call it "TARGETED DEMOGRAPHICS" but not all demographics are as what they once were. Ethnic diversity and economic segmentation has created a real divide in people's perception. For instance, a 100k/year Afro-American, Latino or Caucasian have different perceptions of what is important. We have what I would call MICRO DEMOGRAPHICS, social media will have to be tailored to the micro-level.
We are social beings and social media is a social place. It's important to recognize that in order for your content marketing to be effective, you need to target particular social media platforms based on the segmentation of certain demographic groups within these segments...this means consider specific posting times/days (especially if we're talking about Facebook), images or