I used to buy fishing lures that never really worked. An old fisherman told me, "Didn't you know they're designed for us fishermen NOT the fish?"
Do you want to make sure your website is designed correctly?
If you don’t get the branding right, nothing else works. You can take a quiz that will email you your results and it only takes 5 minutes! The first thing an agency designer does is determine the BRANDING Personality. It’s not about being perfect but rather getting started on the right foot.
Click this link now and take our quick quiz so we can help design a website for your business that gets noticed by customers! We have worked with over 500 businesses in Los Angeles and know how to attract new clients using web design as a marketing tool. Let us help you today!
Uncover the secret language of brand archetypes to attract your ideal clients. https://www.kayeputnam.com/brandality-quiz/https://www.kayeputnam.com/brandality-quiz/
This is a Q & A process where you answer some basic questions about YOUR customer.
Here is a SHARK TANK question: Have you ever sold your product or service to anyone?
If the answer is "YES", you have a starting point for defining YOUR customer. You could ask them "why they bought your product of service?".
If the answer is "NO", you will have to make some basic assumptions. Gender, Age, Race, Education, Income level and social agenda. Social agenda plays an important role in marketing. Don't forget the LGBT community because they are passionate and very active socially.
For purposes of this article, we will use an actual client of SERIO Design FX. The clients Branding Personality is: Creativity, Magician and Love. The customer research study showed that his product and services are for people who buy high-end art, antiques and furniture. Products they LOVE.
During the research, we found a review on YELP where a woman planned a weekend trip with her husband from Illinois to Milwaukee, Wi. just to BUY a product she saw on the internet.
This shows the importance of connecting the brand and client personalities. We created the logo animation, value proposition, color scheme and typography based on the up front research.