Remember your new car and how great it was to drive?
You could steer it with one finger on the wheel, right?
However, there came a time when it would wander to the left or right and it took more effort to steer.
The front and maybe rear end alignment needed to be adjusted to steer the car.
Remember your new web design?
You had lots of web traffic and customers.
You had amazing revenue.
Your brand is looking tired and dated. It's not resonating with your target market like it used to.
You've tried changing the logo, the colors, and messaging, but nothing seems to be working. Your competitors are starting to pull ahead.
It's time for a web facelift.
A fresh new look will help you reconnect with your target market and increase your brand ROI. A realignment brings your brand back on track.
A well-designed website starts with a strong foundation. This means clearly understanding your target audience, your brand, and your goals for the site. Without these things in place, it will be difficult to create a cohesive and effective design.
When it comes to web design, less is often more. A cluttered, busy website can overwhelm users and make it difficult to find the information they're looking for. Simplicity will help your site visitors focus on what's important, and it can also make your site more user-friendly.
Whitespace, or negative space, is an important element of web design. It can help to create visual interest, highlight important content, and make your website more readable.
The way you use typography on your website can have a big impact on its overall look and feel. Be sure to use a variety of fonts and font weights to create visual interest and add personality to your site.
Color is a powerful tool that can be used to set the tone of your website and influence the way users perceive your brand. When choosing colors for your website, be sure to consider both aesthetic appeal and usability.
Imagery is a powerful tool that can be used to connect with your audience and communicate your message. When selecting images for your website, be sure to consider both aesthetics and relevance.
The goal of any good web design is to create a positive user experience. This means considering things like navigation, usability, and overall aesthetic appeal. By keeping the user experience in mind, you can create a website that is both visually appealing and easy to use.
1. A well-designed website starts with a strong foundation. This means clearly understanding your target audience, your brand, and your goals for the site. Without these things in place, it will be difficult to create a cohesive and effective design.
2. Start with a strong storyboard and key message points that you want to connect to your brand personality.
3. Use a mix of live-action and animated footage to help engagingly tell your story. A personal story will give you an emphatic connection with your audience.
4. Use music to create an emotional connection with your viewers. Music creates emotional energy in your video.
5. Keep your videos short and sweet – under 2 minutes is ideal. A quick trick is to embed the video on your web page. This will make it easy for viewers to find and watch your video.
6. Use calls to action (CTAs) throughout your video content to encourage viewers to take action. A CTA could be something like signing up for your newsletter, visiting your website, or following you on social media.
7. Create a YouTube Channel for your brand. This is an excellent way to build brand awareness and create top-of-mind recall with potential customers. Make sure to include a link to your website in the Channel description.
8. Optimize your videos for SEO by including targeted keywords in the title, tags, and description. This will help your videos rank higher in search results, making it easier for people to see your brand.
1. Do your research – it's important to understand the different brand archetypes and which one best aligns with your brand personality.
2. Be strategic in how you use color, typography, and imagery to create a cohesive look that embodies your chosen archetype.
3. Keep your audience in mind throughout the process to ensure that your branding is appealing and relevant to them.