Website usability is an important web design principle. A website should be designed with what the user needs in mind, instead of having any unnecessary elements that may distract them from their task. There are several ways web designers can ensure that they are designing a website that is easy to use. Here are seven techniques for web designers hoping to improve web usability and ultimately, conversion rates.
Designers must ensure that their websites are designed for easy viewing in any web browser, especially on mobile web browsers. This means that web designers should eliminate web design elements that are difficult to interact with when users are using touch-based web browsers.
Web users are drawn to web pages that are aesthetically pleasing. This is why web designers make use of fancy web design techniques, such as parallax scrolling effects and full-screen backgrounds. While these web design elements can be interesting, they also serve as distractions for web users. The web user's attention should be focused on the web page's content and any web design elements that can distract web users from their tasks should be eliminated.
More and more web users are utilizing mobile devices to browse the web. This means that web designers must ensure that their websites are designed for easy viewing in any web browser, especially on mobile web browsers. This means that web designers should eliminate web design elements that are difficult to interact with when users are using touch-based web browsers.
Designers should always ensure that there is a Call To Action (CTA) button for web users who may not immediately know what web pages can do. This can be web users who may not immediately know how to navigate web pages or web users who are searching for something on the web page and aren't sure if they found it. These buttons should be designed with web users' needs in mind, such as making them easily noticeable and easy to interact with.
Navigation menus are web design elements that web users rely on to easily figure out where web pages can be found. Web designers must ensure that their web pages have navigation menus that web users can use whenever necessary, which is why web designers should place web page links in prominent areas of the page. It is recommended to have web page links in the top-left portion web pages in web browsers that utilize a web design with a menu bar in the web browser's window. This means that web users can quickly navigate to any web page they need without having to scroll through web pages.
Keyboard navigation is important, especially for web users who may not have web browsers with web browsing software that supports touch-based web browsing. Ten web browser touch support can be supported in web browsers with web browsing software that utilizes web page links in the top-left portion of a web page's window and has a menu bar at the top of the web browser's window.
No web user wants to read web pages with web page content that does not engage them. Long web page content can quickly turn web users off, especially if it cannot be easily skimmed through. Web designers should keep web page content concise and make sure that web page links are always placed in prominent areas of web pages so web users can quickly navigate web pages to get to web page content they're interested in.
Web users rely on web design elements, such as web page links, web browsers' menu bars and web browsers' address bars to quickly figure out where web pages can be found. Web designers should make sure that these web design elements are easy to see so web users can easily navigate web pages. This includes making web page links color-contrasting with web page backgrounds, web browsers' menu bars color-contrasting with web browser windows and web browsers' address bars color-contrasting with web browser windows.
By following the above techniques, web designers will be able to easily ensure web usability and accessibility.
By following these web design techniques, web designers can improve web page usability and web page accessibility for web users. This means web pages will be much easier to utilize for web users, which increase web conversions among other things. By using the above tricks in their web design projects, web designers can ensure that they have web pages that web users can easily navigate through.