Web Designing Branding and Purpose

March 21, 2021
Posted by
Charles K. Davis
Web design is about much more than aesthetics – it’s also about creating an experience for users that meshes with a brand's core identity. If your boss is looking to create or update a website, here are seven points they should consider in order to ensure success.

Get Clear on Your Brand and Purpose

Design should be a reflection of your business’ brand and recognize the purpose for which you need a website. For instance, do you want visitors to take action, book appointments or sign up for a newsletter? Your design strategy should be created with these goals in mind. Get clear on your branding, including colors and messaging, as well as what kind of overall experience you want users to have when visiting your site.

Work with a web design team that can help you develop wireframes and prototypes. It’s important to get an idea of what kind of navigational structure, content display, and overall UX your site will have before you commit it to daily use. Web designers can help you create prototyping exercises and partake in user testing to develop a website strategy that meets all the goals from aesthetics to functionality. Having a clear understanding of why the website exists is critical for success here.

If you’re building a website, start the process by understanding your purpose. The designers and developers will then create a framework that meets the needs of your brand. The purpose could be anything from e-commerce, to lead generation, to customer assistance. It’s up to you and your team as to what your main goal is for the website. Once you develop this purpose, communicate it with your web design team so they can understand how to best construct the site in order to meet these goals.

Understand User Experience Design (UX)

User Experience (UX) design is the practice of enhancing user satisfaction with your website by improving the usability, accessibility and overall feel of the pages.

Designing an intuitive navigation system and clear page layout are some ways to improve UX. Other factors, such as page loading speed and mobile optimization, should also be taken into consideration when designing a website.

A great website should focus on the needs of the user. To create a pleasant user experience, great web design strategies start with an understanding of what customers want. Finding ways to make navigation simple, creating clutter-free and easily scannable pages, and using visuals to better communicate ideas are all key elements of UX design.

Additionally, it’s important to ensure that the website is designed for users on multiple devices, such as smartphones and tablets. Paying attention to the details of web design will help create a website that provides value and drives more traffic.

User experience design also demands a comprehensive understanding of the customer and their needs. A well-designed website should provide easy-to-follow navigation and powerful visuals to communicate messages.

Additionally, responsiveness must be taken into consideration when creating websites for multiple devices. This means that not only is good web design a critical factor in helping people find what they’re looking for quickly, but it’s also important for creating an overall user experience that makes people want to return to the website. Proper attention to all these elements of UX design will help create a successful website.

Read about "How ZOOM created a UX that gave them competitive advantage".

Aim for Mobile Friendliness and Responsiveness Across Devices

With new devices and screen sizes released constantly, it’s crucial to ensure all content is designed responsively to work across all devices. Make sure your design team also ensures mobile compatibility, as many users today access websites via their mobile devices first, and desktop second. To maintain user satisfaction, the website should be able to easily provide the same information and visuals from one device to another.

To check for mobile friendliness, review the website on a device and then switch the orientation to check if images adjust accordingly. Additionally, check the site’s performance on certain devices. Sites should load quickly and smoothly without lagging or crashed pages interrupting the user experience. Anything that hampers user experience should be addressed in their design for future viewers.

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In conclusion, a well-designed website is crucial to the success of any business, and understanding the secrets of web design can make all the difference in attracting and retaining customers. By getting clear on your brand and purpose, you can create a website that reflects your company's values and goals.

Understanding user experience design (UX) is also essential to ensure that your website is user-friendly and easy to navigate. Additionally, aiming for mobile friendliness and responsiveness across devices is crucial in today's digital age, as more and more people access websites through their smartphones and tablets.

By implementing these secrets, your boss can take your company's web design to the next level and potentially even earn you a raise.